Where’s GMO Headed?

In the online marketing and advertising world, our process is what is commonly referred to as a “sales funnel.” At every point in the process, you can expect to lose some of your customers as you push them through to a conversion or sale. For GMO, we are striving to turn the process into a column. To have a greater kingdom impact, we work diligently to achieve our mission to “Share. Grow. Connect.” A greater kingdom impact would be a larger number of seekers engaged with all three pieces of our mission.

 

We’ve demonstrated a very successful model of sharing the gospel throughout the past 11 years. We have over 6,000 volunteer Online Missionaries serving as online disciplers for our seekers. We provide them the opportunity to download a bible, visit discipleship websites, share content with their social networks and become reproducing disciples themselves. Over the next couple of years we will be working to implement the third leg of the mission of connecting our seekers to local Christian community.

 

To do this, we are undertaking 3 strategies by asking the following questions: 1.) What languages do people use on the Internet? 2.)What is the most culturally relevant experience we can provide our seekers in order to shepherd them well? And 3.) How can we connect them to the local body? To achieve these strategies we are engaging with leading cultural experts and organizations “on the ground” throughout the world to serve our precious seekers God has entrusted to us.

 

We believe that with a proven model for sharing and growing our seekers, and a strategic focus on providing the most culturally relevant experience and connecting them to a local Christian community, GMO will remain one of the best kingdom investment opportunities that exists.